Our story

Leading confidently into the electricity revolution, from day one

Established with the idea of ‘taking electricity where it isn’t’, RedEarth was co-founded by Charlie Walker, Chris Winter, and Bruce Ebzery in 2013 and named for the red centre of Australia, where they initially sought to take electricity. 

The first few years were spent researching and developing easy-to-install battery energy storage systems specifically for the Australian market and conditions. Still, as consumers started using more electricity as they increased their use of technology and electrical appliances, coupled with the emergence of electric vehicles, the company started looking towards how electricity will be used and relied on in the future – and how customers could financially benefit from the excess electricity they generated through their solar panels. 

Seeing electricity as an asset that can provide a financial return, RedEarth has evolved from battery and energy storage system manufacturing to include technology, developing its proprietary software that enables home and business customers to become their own ‘private power plant’. 

Continuing to focus on the end consumer with its innovative, proprietary behind-the-meter technology, RedEarth’s Private Power Plant gives its customers greater control over the solar power they generate by providing ways to monetise their excess electricity – such as through wholesale energy trading, green crypto mining, smart EV charging, or even deploying electricity at a time when it makes the most financial sense for the customer. 

A Private Power Plant not only makes customers energy self-sufficient; it also provides a way to generate revenue from their investment while realising their potential to be an integral part of Australia’s broader electrical infrastructure as the country continues its transition towards renewables. 

Leading confidently into the electricity revolution, from day one

Established with the idea of ‘taking electricity where it isn’t’, RedEarth was co-founded by Charlie Walker, Chris Winter, and Bruce Ebzery in 2013 and named for the red centre of Australia, where they initially sought to take electricity. 

The first few years were spent researching and developing easy-to-install battery energy storage systems specifically for the Australian market and conditions. Still, as consumers started using more electricity as they increased their use of technology and electrical appliances, coupled with the emergence of electric vehicles, the company started looking towards how electricity will be used and relied on in the future – and how customers could financially benefit from the excess electricity they generated through their solar panels. 

Seeing electricity as an asset that can provide a financial return, RedEarth has evolved from battery and energy storage system manufacturing to include technology, developing its proprietary software that enables home and business customers to become their own ‘private power plant’. 

Continuing to focus on the end consumer with its innovative, proprietary behind-the-meter technology, RedEarth’s Private Power Plant gives its customers greater control over the solar power they generate by providing ways to monetise their excess electricity – such as through wholesale energy trading, green crypto mining, smart EV charging, or even deploying electricity at a time when it makes the most financial sense for the customer. 

A Private Power Plant not only makes customers energy self-sufficient; it also provides a way to generate revenue from their investment while realising their potential to be an integral part of Australia’s broader electrical infrastructure as the country continues its transition towards renewables. 

Established with the idea of ‘taking electricity where it isn’t’, RedEarth was co-founded by Charlie Walker, Chris Winter, and Bruce Ebzery in 2013 and named for the red centre of Australia, where they initially sought to take electricity. 

The first few years were spent researching and developing easy-to-install battery energy storage systems specifically for the Australian market and conditions. Still, as consumers started using more electricity as they increased their use of technology and electrical appliances, coupled with the emergence of electric vehicles, the company started looking towards how electricity will be used and relied on in the future – and how customers could financially benefit from the excess electricity they generated through their solar panels. 

Seeing electricity as an asset that can provide a financial return, RedEarth has evolved from battery and energy storage system manufacturing to include technology, developing its proprietary software that enables home and business customers to become their own ‘private power plant’. 

Continuing to focus on the end consumer with its innovative, proprietary behind-the-meter technology, RedEarth’s Private Power Plant gives its customers greater control over the solar power they generate by providing ways to monetise their excess electricity – such as through wholesale energy trading, smart EV charging, or even deploying electricity at a time when it makes the most financial sense for the customer. 

A Private Power Plant not only makes customers energy self-sufficient; it also provides a way to generate revenue from their investment while realising their potential to be an integral part of Australia’s broader electrical infrastructure as the country continues its transition towards renewables. 

Our Leadership Team

Charles Walker

Charles Walker

CEO, Executive Director,
Co-Founder

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One of RedEarth’s founders, Charlie has extensive experience in the finance and commercialisation of technology. With a background in technology investment banking, Charlie previously advised clean-tech and life sciences businesses on capital raising for commercial development. He was previously the Head of Corporate Development at RedFlow and has been the CEO of two ASX-listed companies. Charlie’s aim for RedEarth is to build a stable and profitable company through attention to research and development, growing it to become a true powerhouse and Australian icon.

Chris Winter

Chris Winter

Energy Innovator, Executive Director,
Co-Founder

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Chris is an engineer and the CTO and a co-founder of RedEarth. With experience in developing technological solutions from scratch, Chris has an exceptional track record of creating products that have become commercial successes. He designs all RedEarth products and is responsible for ensuring their quality and timely delivery to the market. Chris always develops new products with practicality, reliability and - most importantly - the customer’s needs in mind. Chris was also the founder of ASX-listed RedFlow Limited, and prior to that worked in the oil industry with Schlumberger, managing significant operations in Libya, Venezuela, and Egypt among other locations.

Marc Sheldon

Marc Sheldon

Chief Operating
Officer

Soula van Kooy

Soula van Kooy

Chief of
Staff

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Soula is a skilled, analytical and dynamic manager with a strong passion for roles that combine leadership skills, strategic planning capabilities, continuous improvement and business development principles and policy making and implementation abilities. Equipped with extensive experience in Business & Marketing Strategy, Project Management, Negotiation & Conflict Resolution, Program Development, Training & Staff Development and Client and Stakeholder Engagement gained from employment experience within lifestyle, banking, mortgage management and program development settings.

Brett Wayne

Brett Wayne

Chief Financial
Officer

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A strategic finance executive with over 25 years' experience in Australian and UK markets, Brett is a chartered accountant with in-depth experience in financial control and reporting, corporate finance, acquisitions, and strategy development and execution. His past roles in multinationals, private equity, and merchant banking have seen him develop extensive experience with digital and technology companies and fast growing and scaling businesses. Previous positions include CFO of ASX-listed fintech Propell Holdings, and Head of Performance Management and Strategy at Auto & General Insurance.

Jeff MacGuidwin

Jeff MacGuidwin

Head of
Operations

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A data-driven decision maker, Jeff brings 15 years of expertise in the energy industry - first as an engineer for global oilfield services provider Schlumberger and then as a leader of supply chain and operations transformations at PwC Australia for energy and resources clients. He holds a Bachelor’s of Industrial and Operations Engineering from the University of Michigan in the US and an MBA from AGSM in Sydney.

Charles Walker

Charles Walker

CEO, Executive Director,
Co-Founder

Learn more

One of RedEarth’s founders, Charlie has extensive experience in the finance and commercialisation of technology. With a background in technology investment banking, Charlie previously advised clean-tech and life sciences businesses on capital raising for commercial development. He was previously the Head of Corporate Development at RedFlow and has been the CEO of two ASX-listed companies. Charlie’s aim for RedEarth is to build a stable and profitable company through attention to research and development, growing it to become a true powerhouse and Australian icon.

Chris Winter

Chris Winter

Energy Innovator, Executive Director,
Co-Founder

Learn more

Chris is an engineer and the CTO and a co-founder of RedEarth. With experience in developing technological solutions from scratch, Chris has an exceptional track record of creating products that have become commercial successes. He designs all RedEarth products and is responsible for ensuring their quality and timely delivery to the market. Chris always develops new products with practicality, reliability and - most importantly - the customer’s needs in mind. Chris was also the founder of ASX-listed RedFlow Limited, and prior to that worked in the oil industry with Schlumberger, managing significant operations in Libya, Venezuela, and Egypt among other locations.

Marc Sheldon

Marc Sheldon

Chief Operating
Officer

Soula van Kooy

Soula van Kooy

Chief of
Staff

Learn more

Soula is a skilled, analytical and dynamic manager with a strong passion for roles that combine leadership skills, strategic planning capabilities, continuous improvement and business development principles and policy making and implementation abilities. Equipped with extensive experience in Business & Marketing Strategy, Project Management, Negotiation & Conflict Resolution, Program Development, Training & Staff Development and Client and Stakeholder Engagement gained from employment experience within lifestyle, banking, mortgage management and program development settings.

Brett Wayne

Brett Wayne

Chief Financial
Officer

Learn more

A strategic finance executive with over 25 years' experience in Australian and UK markets, Brett is a chartered accountant with in-depth experience in financial control and reporting, corporate finance, acquisitions, and strategy development and execution. His past roles in multinationals, private equity, and merchant banking have seen him develop extensive experience with digital and technology companies and fast growing and scaling businesses. Previous positions include CFO of ASX-listed fintech Propell Holdings, and Head of Performance Management and Strategy at Auto & General Insurance.

Jeff MacGuidwin

Jeff MacGuidwin

Head of
Operations

Learn more

A data-driven decision maker, Jeff brings 15 years of expertise in the energy industry - first as an engineer for global oilfield services provider Schlumberger and then as a leader of supply chain and operations transformations at PwC Australia for energy and resources clients. He holds a Bachelor’s of Industrial and Operations Engineering from the University of Michigan in the US and an MBA from AGSM in Sydney.

Our Directors

Our Directors

Charles Walker

EXECUTIVE DIRECTOR, CO-FOUNDER
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Chris Winter

EXECUTIVE DIRECTOR, CO-FOUNDER
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Trent Donnelly

NON-EXECUTIVE DIRECTOR
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