Press release: RedEarth goes on hiring spree to meet increased demand

Media Release
12 February 2021



Queensland’s RedEarth Energy Storage has recruited a wave of new talent to handle a surge in demand for its
ground-breaking battery products and electricity network technology.

RedEarth is fast becoming a dominant player in Australia’s emerging $19 billion Internet of Energy market
and the new hires span technical, administration, and sales roles.

The company deployed its first Personal Power Plant (PPP) capability late last year, which gives consumers
who generate and store their own electricity more options to receive regular income by trading it, selling it to
the wholesale market or gifting it to family and friends.

Co-Founder and CEO of RedEarth Charles Walker said 2021 was shaping as a massive year for the
company as it ramps up the commercial rollout of its energy systems.

“This is a really exciting phase for RedEarth and we are currently negotiating with a range of businesses,
including property developers, to establish community-based PPPs,” Mr Walker said.

“As the rollout ramps up this year, more hands are needed on deck. Seven new hires have been added to the
team as part of a recruitment drive to match the significant growth of the business.

“We are expanding our resources across every aspect of the operation – from technicians to sales, financial and
admin staff.

“RedEarth is now in a prime position to be a leader in the emerging Internet of Energy market and turn the
table on power companies.

“Demand is increasing significantly as more and more households and businesses realise they can make, use
and store their own electricity form the Australian sunshine without relying on others.

“The way Australia generates and distributes energy will change dramatically over the next two decades and
RedEarth is at the forefront by handing back customers control over their electricity.”

RedEarth’ products are the only Australian made and owned all-in-one systems certified by the Clean Energy

Once live, RedEarth customers will have the ability to generate and sell, trade or gift their stored electricity to
other users on RedEarth’s platform, providing an ongoing income stream while reducing reliance on traditional
electricity utilities, de-stressing the grid and doing their bit to address climate change.

“Right now, customers with solar panels can only use their stored energy or feed it back into the grid on terms
that suit the electricity retailer,” Mr Walker said.

“We think people should have a bit more control over their electricity, and RedEarth and the internet of energy
gives them that control.

“The internet of energy is how we turn thousands of individual homes with solar panels and batteries, into a
network that optimises the generation, transmission and utilisation of electricity, transforming the existing grid
into a new version ready for the 21st century that can use and distribute 100% renewable electricity generated
directly from the Australian sunshine.”

RedEarth has raised $8 million from investors, including the Queensland Government’s Queensland Business
Development Fund, to fund growth and research.